Our Philosophy

Rochelle Runge left her native Southern California in 1991, to open her very first store in the Ski Resort of Sun Valley, Idaho. Noticing the local community seemed to favor denim and fleece at the time, Rochelle instantly knew that she had a fresh and distinct perspective to offer. During a recent trip to Milan, Rochelle purchased a cashmere Loro Piana sweater for herself. Mesmerized by its beauty and exquisite softness – she immediately knew this would become her store’s hallmark brand. Nearly 30 years later Elle Rose of Sun Valley still offers one of the only Loro Piana Shop In Shop’s in the United States, along with an exclusive designer roster featuring the world’s top brands including Alexander McQueen, Valentino, The Row and Dolce & Gabbana.

In 2015, Rochelle hired the New York design firm Gensler, to help bring her dream in-store experience to life.  Inspired by Sun Valley’s picturesque scenery – the flagship store is designed to bring the outside in, with oversized wrap around windows, allowing for brilliant sunlight and a snow globe affect during winter.

Today, Rochelle is proud to be the President of Elle Rose and to be at the helm of a female founded, run, and operated business known as an industry leading retailer with a discerning global clientele. When not traveling the globe in search of the world’s greatest brands or curating looks for her clients, you’ll most likely find Rochelle on the Sun Valley ski slopes.